Read Write Web analyzed recent Twitter data regarding the new Ping integration.
In brief, so far there is low volume and no retweets. Here is their graph of English language results, yellow being the 1.41% Ping retweets:
They compare that to a 6% retweet rate for the Instagram photo-sharing program over the same period.
Though not discussed in the report, maybe its because when you click the link in Twitter it takes you to iTunes. What if you don’t have iTunes installed? And most people do not. Fail.
Read the complete post here.
Update December 13, 2010 – I was asked to condense all my tribulations with Apple and Ping into one long article that is now posted on Michael Brandvold’s great Music Marketing site, here.
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