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Physical Books Now Need To Have a Secondary Use
Two news items about physical books got my attention today, which leads me to think the future of book publishing is in creating an expendable book that imparts knowledge or a message and then is used for another purpose.
A cookbook that you can eat:
A book of Snoop Dogg’s lyrics that you can smoke:
Amazon Shipping Box – Can you guess what’s in it?
Steal Me!
Unbelievable to me that Amazon would place the Kindle Fire name on the outside of its shipping box.
I live in an apartment house and it was left by the door near my mailbox.
Sure, UPS, et al, are supposed to get a signature, etc., but many times they don’t…
Though it might be good for branding purposes, its stupid otherwise. It’s an invitation to any thief to help themselves.
Minor theft is usually about opportunity, and this presents a big one.