Archive for the ‘branding’ tag
Amazon Shipping Box – Can you guess what’s in it?
Unbelievable to me that Amazon would place the Kindle Fire name on the outside of its shipping box.
I live in an apartment house and it was left by the door near my mailbox.
Sure, UPS, et al, are supposed to get a signature, etc., but many times they don’t…
Though it might be good for branding purposes, its stupid otherwise. It’s an invitation to any thief to help themselves.
Minor theft is usually about opportunity, and this presents a big one.
